Sweetly spiced, succulent, beefy chili; the irresistible aroma wafts across the dozens of people gawking at the beautiful chrome motorcycles on display at the Waugh Enterprises Harley Davidson showroom. Feed the people, and they will come. Especially when those people have driven tens to hundreds of miles aboard their majestic hogs, reveling in the invigorating breeze, the crisp, country air, and the warm solar embrace that are the joys of every motorcyclist. For 33 years now, the family-owned Harley franchise in Orange, Virginia has held a Chili Cook-Off Celebration on the second Saturday in October; part celebration for the company’s loyal customers, part promotional extravaganza. Whether you have a bike, want a bike, or have ever had your curiosity piqued by that biker whizzing past you on the highway, you’re guaranteed to have a great time at Orange County’s landmark Harley Davidson shop.
Ten hand-carved wooden rocking chairs are spread across the inviting front porch of the local Harley emporium; the first sign that you’re about to enter a place that prides itself on Southern hospitality and old-fashioned family values. Three generations of Waughs have run Orange County’s most famous shop; it was started by the family patriarch in 1939 and is managed today by the son and grandson of P.D. Waugh. When you enter the dealership’s showroom, you’re often greeted by the elder Mr. Waugh himself, who reigns over his biker kingdom from a solid oak desk positioned just inside of the sparkling glass entryway.
Sporting a beige fleece vest over a blue plaid flannel shirt and smelling sweetly of cigars, the astute businessman has a decidedly grandfatherly air that makes you feel immediately welcome. Amazingly, all of the Waugh family members share this personable air, a fact that you’ll realize as soon as you meet Mrs. Waugh and the two Waugh children, all of whom work in the family business and are stationed throughout the expansive, two-level store. Whether you’re here to buy or browse, the Waughs are more than obliging when answering your questions and directing you through the treasure trove of antique bikes, new model hogs, and biker gear and bling that can be found within the shop.
70 years ago, Waugh Enterprises was begun as a simple car and tractor shop, servicing the local farm economy; today, the full-service motorcycle dealership has become a defining element of life in Orange, VA. When the shop became an authorized Harley Davidson dealer in 1976, history was in the making for Orange itself, which became host to the first official Harley dealership in the state. P.D. Waugh likely wouldn’t recognize his family business today; the Mom and Pop shop now boasts a 10,000 square foot showroom and has expanded to include departments for both motorcycle Service and Parts. A nearly hidden stairwell in the back of the showroom leads down to a fully loaded MotorClothes store, which stocks everything from high quality leather jackets - and the more adventurous accompanying chaps - to a collection of diamond Harley baubles sure to please any elegant biker chick.
Ever have the desire to take a stroll down memory lane? Well, at Waugh Enterprises, you can literally walk through such an aptly named wing of the building, which has become a sort of shrine to the founder’s son, Big Daddy Don “Hoss” Waugh’s, collection of car and motorbike memorabilia. A veritable historical cache of every ride with an engine, the collection includes locomotive parts that date from as early as 1831. Even with no working knowledge of motorcycles and classic cars, the sight of these old-fashioned models provides a sense of child-like excitement that strikes across all genders and ages (take it from a 20-something female with no prior interest in anything on wheels). The car models in the shop date back to the 1950s and are much closer in style to the toy versions that 5-year-olds ride in their driveways than to anything found on the interstate today. And the motorcycles, which come in pastel yellow and baby blue hues, include models that have been out of production for several decades.
On Big Daddy’s Chili Blowout day, Waugh Harley Davidson and Orange County are bombarded by visitors making their way – on two or four wheels – to the Route 20 hotspot on the edge of town. Bikers can enjoy discounts of up to 33% throughout the store, a big incentive for bike enthusiasts who put mega bucks into detailing their bikes and their outfits before they’re ready to ride. And to encourage bikers from across the state and country – the dealership had buyers come from as far as Wisconsin on Chili Blowout day – to make the trip to Orange, VA, the Waughs are holding a free raffle for 33 gas cards.
Not in the market for a Harley? No worries; even non-bikers will find the trip worthwhile just for a sample of the delicious chili varieties that have been prepared by the informal chefs – i.e. Harley Davidson employees – at the Waugh shop. Though just 90 miles south of Washington, D.C., Orange is decidedly a proud southern county, and the people here know how to cook. Each of the ten pots of chili being served to eager customers at the Harley Davidson shop is delicious – but each is also subtly distinctive, tantalizing both sweet and spicy taste buds of the happy samplers. Several mouthfuls of the hearty stew are more than enough to make one satisfying meal. And while the samples are offered free of charge, tasters are encouraged to make a small donation in support of their favorite chili; the chef whose chili gets the most dollar votes earns bragging rights at the dealership, and the Waugh family charity – Treasure Chest for Kids – gets all of the proceeds from the event.
“The average Waugh Harley Davidson customer drives past two other dealerships to reach us,” the grandson of the Orange County chapter founder proudly explains. And after just one visit to the store, it’s easy to see why. At Waugh Enterprises, the customer comes first, second, and third; you just can’t fake the kind of solicitude that the owners and staff at Waugh shower upon every person who steps through the front door. While service is essential to the sale of bikes, whose costs sometimes rival that of standard cars, adding a little fun to the mix often earns repeat business and a great reputation in the motorcycle world. The Chili Blowout is the seminal event for October, but the calendar guarantees plenty more entertainment in the months to come. Take a ride along the wending path of Route 20, admire the picket fence pastures that roll right by the Waugh Enterprises Harley Davidson shop, and be sure to stop and say hi to the Waughs or join the party at an annual Beach Bash, Harley Gras, or Big Daddy BBQ. Waugh Harley Davidson: where family values and hog-wild times rule.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment